Published: 06th October 2009
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The importance of
 in today's

websites and internet based businesses are immeasurable. They dictate a lot in the success

and the drive of traffic into one's site.   It has become a key contributor in

making a site work and earns a profit. A website operator and owner must have

the good sense to include articles in his or her site that will work for them

and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in

driving traffic to a website. 

are a factor in giving site high rankings in search result

pages. The higher a site ranks the bigger piece of the traffic flow pie he gets.

With a huge number in traffic flow, there are more profits and more potential

for other income generating schemes as well.

But, it is not just about overloading your site with articles; they have certain

requirements as well. These requirements must be met to obtain the maximum

benefits an article will provide for your site. A well written article will

catch the eyes and interest of your customers and keep them coming back for

more.  They would also be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below

you will read about four things all articles must have to make it successful and

helpful in making your site a profit earning and traffic overflowing site.

• Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases.

As each website visitor goes to a site, there are those who are just

merely browsing but actually looking for a specific something. When this happens,

a searcher usually goes to a search engine and types in the keywords they

are looking for (e.g. Ford motor cars, Epilepsy, Solicitors and Etcetera). It could

be anything they want.

The Important thing is that you have an article that has the keywords that

are related to your site. For example, if you maintain an auto parts site, you

must be able to have articles about cars and their parts.  There are many

tools in the internet that provides service in helping a webmaster out in

determining what keywords and keyword phrases are mostly sought out. You can use

this tool to determine what keywords to use and write about.  

• Good Keyword Density

Know that you have your keywords and keyword phrases,

you must use them fully. An articles must have good keyword density for a search

engine to "feel" its presence.

should at least have ten to twenty percent of keyword

density in their content for search engines to rank a site high in their search

results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on

an article. The number varies depending on the number of words used in an

article. An effective article must have a keyword density that is not too high

or too low. With a very high density, the essence of the article is lost and may

turn off a reader as well as the search engines. It comes off as overeager. A

low number may be ignored by the search engines.

• Great Article Content

Like what is stated above, you cannot just riddle an article with keywords.

They must also be regarded as good reading materials. Articles must be able to

entertain people as well as provide good information and help for their needs.

Articles should be written well with correct spelling and good grammar. If you

want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great

information and as many facts as you can. A good and well written article will

boost your reputation as an expert in your chosen field or topic. As more people

believe in you. They will be able to trust you and your products.

• Linking Articles

And another important thing to remember. If you are going

to submit articles

to ezines and/or contribute your articles to newsletters and other sites, DON'T

ever forget to include a link to your site. A little resource box with a brief

description of your site and you should always be placed right after your

articles that you have submitted. If people like your articles, they will most

likely click on the link directing them to your site.

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